Whether you’re selling your Company or not, every owner wants to increase the value of their business… Questions is: Just how to do it in a cash-rich, profitable way? The key is to build your business with ‘The End in Mind’.
Increasing the value of your business falls into four categories:
- Keep Focused & Minimize Distractions,
- Increase & Diversify Sales,
- Improve Business Processes & Efficiencies, and
- Increase Your Brand.
Keep Focused & Minimize Distractions means that the owner & employees focus on doing your jobs.
Increase & Diversify Sales is about doubling down on your Company’s sales efforts and selling your products or services to customers you have previously not reached out to.
Improve your Company’s Business Processes & Efficiencies is about analyzing & refining those processes so they leverage resources, are scalable, and can be reproduced by others.
Increase Your Brand is about increasing the name recognition of your Company and increasing the Market you do business in. Larger Market and More Name Recognition will result in sales and profits multiplying on themselves.
Even if you aren’t thinking about selling your business anytime soon, these items help build your company’s value.